PC Hospitality Pioneers Midscale Long-Stay Segment with the Launch of Hotel One Living

Building on the Success of Hotel One, your number one choice when you travel, the Group Expands Its Brand Portfolio to Deliver Flexible, Quality Living in Key Business Hubs Across the country.

LAHORE, Pakistan - PC Hospitality, the hospitality division of Hashoo Group, announces the launch of Hotel One Living, a pioneering concept created to lead Pakistan’s emerging midscale extended-stay and branded residences segment. Capitalizing on the proven success of the group’s luxury residential portfolio under PC Residences, Hotel One Living marks a strategic evolution in PC Hospitality's vision to redefine contemporary midscale extended-stay living.

Strategically positioned in prime commercial districts and key business hubs across the country, Hotel One Living combines the spaciousness, privacy, and familiarity of an apartment with the reliability, safety, and service standards of a full-service hotel. The new concept extends the reach of the trusted Hotel One brand, establishing a distinct residential tier designed for modern professionals, extended-stay guests, relocation clients, and families requiring flexible accommodation without compromising on comfort or service quality.

The introduction of Hotel One Living highlights the strategic evolution of the Hotel One brand architecture. By diversifying into tailored sub-brands, Hotel One now seamlessly serves every tier of modern travel: delivering efficient essential comfort for traditional business guests, contemporary flexibility for modern lifestyle travelers with Hotel One Vogue, and spacious residential autonomy for long-stay residents with Hotel One Living. Across all tiers, the brand maintains an unyielding commitment to prime accessibility, comfort, cleanliness standards, and operational consistency.

"Today’s travelers and long-stay residents require solutions that go beyond the layout of a standard hotel room. They seek functional, well-designed living spaces that support daily routines, productivity, and personal comfort, backed by the assurance of international-standard hospitality," said Bastien Blanc, Chief Executive Officer, Hospitality Division, Hashoo Group. "Following the strong market reception of PC Residences in the luxury segment, pioneering Hotel One Living allows us to bring that same high standard of residential comfort into the midscale long-stay market.

Positioned across key business centers, this brand represents a major milestone in our commitment to driving innovation and setting new benchmarks across the country’s hospitality landscape."

With functional living areas, dedicated workspaces, and fully integrated lifestyle amenities, Hotel One Living bridges the gap between traditional corporate housing and premium hotel stays. The rollout reinforces PC Hospitality’s commitment to expanding its footprint across high-growth corporate corridors while addressing underserved market segments in long-stay lodging.

About PC Hospitality
PC Hospitality, Hashoo Group's hospitality division, is one of Asia's leading conglomerates, with a diverse portfolio spanning hotels, restaurants, education, and travel services. With over 60 operating and upcoming hotels, its brands include the luxury PC Signature, Pearl-Continental Hotels & Resorts, and PC Residences; the premium PC Legacy; and midscale to budget options such as Hotel One, Hotel One Vogue, and Roomph. The PC Connoisseur Collection features over 50 renowned dining destinations, including DumPukht, Sakura, Bukhara, Marco Polo, and Tai Pan. Complementing its hospitality offerings, Pearl Tours & Travel delivers seamless car rental and travel solutions and holds the Destination of the World franchise. With its five campuses, the Hashoo School of Hospitality is dedicated to nurturing future industry leaders through comprehensive graduate and diploma programs.